What do you want the video to achieve? Check all that apply.

What is your ideal timeline?

What is your project budget?

Will the video be part of a bigger plan or is it a stand-alone?

Stand-alone Bigger plan

How will you measure results? Check all that apply.

What is the approval process?

How will the video be delivered? Check all that apply.

What has your experience been with video before?

Do you have examples of what you would like the final video to look like?

Why will they watch the video?

Where will they watch the video?

Describe the target audience's demographics:

What challenges does the target audience face that you can address?

What perception of the subject matter does your audience have before watching the video?

Are you trying to change perceptions or reinforce existing ones?

Change Reinforce

What do you expect the audience to do after watching the video? (Call to action)

How do you currently provide information to the target audience?

What has resonated with your audience in the past?

What supporting points must be included?

What emotions do you want to evoke? Check all that apply.

What video styles will be used? Check all that apply.

If animation, motion graphics or montages will be included, please describe your ideas:

Is there an existing script or script outline?

No Script Outline Both

Is there an existing storyboard?

No Yes

What pre-existing marketing materials or elements you can provide to us?

If on-camera, do the participants have experience?

No Yes

Are aerial shots required?

No Yes

Where will the video be shot?

What style of music? Check all that apply.

If applicable, who will be responsible for providing the following?